Team Siliconindia

• Intel and The Times of India launch 'The Learning Curve' campaign to reshape perceptions on using PCs and AI in Indian school education.
• With only 57.2% of schools having computers, the initiative addresses tech hesitation among parents 55% find AI risky, 43% seek expert guidance.
• Featuring voices like Soha Ali Khan and teacher Ranjitsinh Disale, the multilingual campaign aims to build trust in tech-aided learning aligned with NEP 2020.

Intel, in partnership with The Times of India, has initiated 'The Learning Curve', a national campaign to redefine how Indian parents and teachers view the use of technology specifically PCs and AI in school education. With over 248 million school children living in India, the campaign caters to the dire requirement of restoring faith in technology as a means of responsible and tailor-made learning, particularly in the context of recurring digital infrastructure deficiencies. Based on UDISE Plus (2023-24) statistics, it can be seen that only 57.2% of schools possess operational computers, and only 53.9% are equipped with internet facilities, thus emphasizing the need for this campaign.

The Learning Curve is based on actual experiences and learning from surveys of more than 100,000 Indian parents and teachers. It highlights universal issues like screen time, distraction, misinformation, and anxiety on AI substituting teachers. Even with an awareness of how technology can be harnessed, many parents are hesitant 55% find AI risky, and almost every third one is concerned about increasing scholastic pressure. While doing so, 43% are specifically looking for expert advice on how to incorporate technology into children's learning in the most effective way.

To fill this gap, the campaign features an emotionally resonant and culturally nuanced narrative. It includes voices of parents such as Soha Ali Khan, Kranti Redkar, and Prithi Ashwin, who offer real feedback on their children's online learning experiences.

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Their stories navigate the tension between curiosity and risk, demonstrating that technology, when well-guided, can bolster education but not hamper it. Classroom voices, including Ranjitsinh Disale, winner of the Global Teacher Prize 2020, also add credibility to the movement. Disale, who pioneered the use of QR-coded textbooks in rural Maharashtra, is a prime example of how valuable use of tech can level the playing field for quality education.

In sync with National Education Policy (NEP 2020) and universal appeals for digital inclusivity, the campaign presents content in various languages such as English, Hindi, Marathi, and Tamil. It features videos, explainers, and guides with a focus on debunking myths and inspiring new thinking about AI in education. Intel's vision is to make PCs trusted learning companions, empowering every student to unleash their full potential in an AI future.