To capture and arrest a child’s attention on an application which essentially offers education by masquerading as a game takes greater profundity on some levels, than a regular app for adults would. As children below seven years of age cannot be enticed vis-à-vis the technical depth or even the value that these applications has to offer, the battle is fought on a different ground. What inspired the couple Anupam Dhanuka and Anshu Dhanuka to set up Paper Boat Apps, a company creating captivating, fun-filled edutainment apps for children below seven years of age, was their own experience as parents and their intent to gift their daughter with something that would engage and educate her at the same time. Brandishing their previous experience in gaming and technology, and necessary insights into the natural behaviour of a child that one could only attain through parenting, they ventured on to create the company which, at the moment, is keeping children from around the globe engaged in vivid and lively games, without them knowing that they are learning.

Incorporating nuances that allure children to play the games many times over, the apps designed for the iOS platform provide strong sensory stimuli to children in the form of bright colours, beautiful illustrations, invigorating music and encouraging voice-overs. To address the apprehensiveness of parents in paying for applications before gauging the worth of the product, the company offers freemium apps with in-app purchases. Owing to the value that these apps provide, the conversion from free to paid users is above the industry standards, making Paper Boat Apps a merited contender in the Industry.

Kiddopia, the latest flagship product of the company, is a subscription based application which educates children on the skills conventionally taught in a kindergarten like alphabets, spelling, math, general knowledge and more

Application as kindergarten
Kiddopia, the latest flagship product of the company, is a subscription based application which educates children on the skills conventionally taught in a kindergarten like alphabets, spelling, math, general knowledge and more. The fun elements like nursery rhyme videos and activities like baking cupcakes and becoming an astronaut are sewn into the fabric of the application capturing a child’s interest and imagination.To ensure that the

learning process doesn’t involve the boredom that naturally comes with it, if served on a bookish platform, every learning activity is intricately designed to engage and fascinate little learners. For example, tracing letters take the form of a Pac-Man game; spelling is taught on a screen having outer space strewn with aliens and spaceships as its theme, and basic math is taught using candies as units on which addition and subtraction is performed.

Only post consultation with education specialists are the apps made, which ensures the presence of potent learning elements in the interactive content that they carry. By not rushing the app development process, the graphic designers and programmers are given the creative freedom to come up with features that are both aesthetically appealing and technically robust. The applications guarantee progressive learning as Anupam Dhanuka, Co-Founder & CEO, Paper Boat Apps, states, “We increase the difficulty of the questions in our games depending on the child’s ability to answer the questions correctly in the first attempt”.

Excellent reviews and critical acclaim on the App Store has garnered an aggregated two million downloads for the applications and with the launch of Kiddopia, the company has grown by 25 percent in the last quarter. Paper Boat Apps have regularly been featured by Apple worldwide on the iTunes Home Page, on smart app banners in the kids’ category, and various other places on the App Store. With plans to create applications for schools, TV and OEMs, the company is poised for further growth by widening the purview of its provisions.