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Great Learning Launches 'Strategic Digital Marketing' Program

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Si TeamGreat Learning, India's largest Ed-tech company for working professionals, announces the launch of its new program in Strategic Digital Marketing. With its theoretical foundation developed by Prof. Anirban Chaudhuri (Ex. Sr. VP, J Walter Thompson) and other distinguished faculty from Great Lakes Institute of Management, the program is a six-month online course with weekend mentorship sessions conducted by experienced faculty and industry veterans. The program will equip students with a wide range of skill sets in SEO, Email and Affiliate Marketing, Content Marketing, Social Media Management and Mobile Marketing areas. They will also learn how to combine these skills to run campaigns and get hands-on experience in using tools to measure the effectiveness of their campaigns.

From freshers who are looking to make a career in this field, to working professionals who are looking to switch to digital marketing from traditional sales or marketing backgrounds and even business owners who wish to grow their business online, the program is relevant for a wide set of audience. Training will be provided through
experienced industry practitioners from organizations like Max Life Insurance and Anveya Living through online lab sessions.

The program also consists of a four-week long capstone project which is a mandatory application-oriented project to be undertaken by all students to develop the acumen to solve real-life business problems. By the end of the program, learners will be equipped with enough understanding to be able to take-up an entry level role in the field professionally. Upon completion of the program, students will receive a certificate from Great Lakes Institute of Management, one of India's Top 10 management institutes.

In light of this, Arjun Nair, Co-Founder, Great Learning states, "Marketing follows the consumer and with consumers dwelling online today, the demand for digital marketers is obvious. The fundamentals of marketing still remain the same - but a deep knowledge of these channels is required for anyone looking to build out a career in marketing. Our program not only covers the tools and techniques for these new-age media, but also delves deeper into marketing and communication strategy. The idea is to enable a professional to marry a top-down strategic view with a ground up knowledge of tools and techniques".

The significance of the program is based on recent studies that indicate around 2 million jobs are to be created in the field of digital marketing by 2020, and that Digital media currently accounts for 17 percent of total ad spends. This scenario further triggers massive interests in the field, from both fresher's and existing marketers who seek to boost their arsenal to stay relevant. Moreover, with shortage of digital marketing talent being a global phenomenon, the field also presents opportunities to work virtually with international brands. From technology players like Amazon, Flipkart, Swiggy, Hotstar, Rivigo and Drivezy, to traditional industry titans like Godrej, IDFC, Kotak, and Samsung, companies of all sizes look to hire digital marketers, and thus the program would only deem meritorious.