While markets shift, recessions hit, competitors rise, and disruptions abound, entrepreneurs should constantly navigate new challenges. But, SMEs and MSMEs often lack the expert assistance they need to thrive. That’s where Atkonnectt, founded by Kaushik Chandra steps in – to help entrepreneurs navigate business complexities with ease. Kaushik’s career spans diverse roles across multinational companies such as JL Morrison, Panasonic, Epson, and KEI. Leveraging his expertise, he brings a new dimension to business coaching – balancing both individual growth and organizational success. His extensive exposure and interactions with SMEs & MSMEs unveiled the disorganization in business operations. This revelation prompted his transition into business coaching and consulting, aiming to streamline and elevate business practices. Kaushik Chandra is a certified business coach and executive coach from ActionCoach, and a certified D.I.S.C. practitioner from 247 Assessment.

Beyond his professional endeavours, Kaushik is committed to impactful CSR initiatives, focusing on supporting elderly individuals and advocating women's entrepreneurship. His strategies and visionary approach make him a key figure in redefining success for businesses of all sizes.

Atkonnectt’s USP in Redefining Businesses

In the competitive landscape of business coaching, Atkonnectt stands out by offering a distinct approach. Kaushik highlights that, while the market is saturated with business coaches, many offer theoretical knowledge for growth. In contrast, Atkonnectt leverages Kaushik’s 32 years of hands-on experience across various sectors. The firm's core philosophy signifies a commitment to ‘redefining businesses’. By focusing on implementing practical solutions rather than theoretical models, Atkonnectt addresses the real needs of entrepreneurs, differentiating itself from conventional coaching organizations.

Atkonnectt’s coaching approach is rooted in the SOFA model which stands for Systems, Operations, Finance, and Action. He draws an analogy to a sofa, where its comfort relies on the balance of its four legs. Similarly, a business's success depends on the harmonious integration of these four core elements. Systems ensure efficient processes, operations streamline daily functions, finance manages resources effectively, and action drives implementation. This holistic perspective ensures that businesses achieve stability and growth by addressing all critical aspects simultaneously.

Demonstrating Impactful Change

Kaushik shares compelling case studies that illustrate the tangible benefits of the services. In a manufacturing company, the team tackled inventory and sales alignment issues. By analyzing purchase patterns and implementing a FIFO(First In, First Out) system, they significantly improved inventory management, achieving an 80% reduction in stock-sale mismatches.

In a distribution company, they focused on enhancing organizational efficiency by establishingKPIs and standard operating procedures. These changes led to improved clarity, productivity, and overall growth for the company. Kaushik’s strategic interventions have not only resolved critical operational challenges but also fostered a culture of continuous improvement. His work continues to impact organizations positively. Atkonnectt's unique approach, grounded in practical experience and a comprehensive understanding of business dynamics, sets a new standard in the field of business coaching.

D.I.S.C Assessment for Enhanced Business Performance

Understanding employee behaviour is crucial for businesses aiming to improve performance and communication. The D.I.S.C assessment provides valuable insights into natural and adaptive behavioral styles, leading to improvements in sales and workplace dynamics.

The D.I.S.C model categorizes human behaviour into four key traits: Dominance, Influence, Steadiness, and Conscientiousness. These traits shape how individuals interact and respond in various situations. By analyzing these characteristics, businesses can align employees with roles that match their strengths, thereby reducing dissatisfaction in roles and optimizing performance.

For example, an employee with a high dominance trait may excel in leadership roles or high-pressure situations, while an individual with a high influence score might thrive in client-facing positions. Under standing these behavioural tendencies enables businesses to delegate roles more effectively, resulting in improved job satisfaction and productivity.

The key to a successful career in business coaching lies in the commitment to support & uplift entrepreneurs

Growth Plans of Expansion & Accessibility

Atkonnectt focuses on expanding its reach and impact. Since its inception in 2020, it has established a presence in major cities like Mumbai, Ahmedabad, and Indore. The goal is to extend services to B-class and C-class cities, where entrepreneurs often lack access to mainstream business resources. Kaushik is particularly focused on addressing language barriers, recognizing that not all entrepreneurs are proficient in English. To overcome this challenge, the organization is translating teachings into local languages. His vision is to continually refine the organization’s approach, making resources more accessible and effective for entrepreneurs across diverse regions and languages.

Advice for Aspiring Entrepreneurs & Business Coaches

Kaushik advises young leaders and entrepreneurs, “Never underestimate your potential by believing that you are too small to adopt the practices of larger companies". He emphasizes that every major corporation began as a small entity, and their success was built on meticulously defining their systems and executing their plans.

He recommends entrepreneurs adopt a similar approach by first envisioning a ten-year plan, then breaking it down into five-year, three-year, one-year, and 90-day goals. This method will allow individuals to convert a long-term vision into manageable short-term objectives, making the process more achievable. Kaushik adds, "Approach goals with logical thinking but execute them with a passion to have the energy to persevere".

Furthermore, he highlights the importance of retaining talented individuals and clearly defining job roles within an organization to manage costs and improve efficiency. According to Kaushik, proper systems and thoughtful execution are essential for achieving success in business endeavours.