Witness a Prolific Growth for your Institute Using Social Media Marketing

Vikram Kumar, Co-Founder & Managing Director, SRV Media, PuneWith over 15 years of experience, Vikram acts as the linchpin of SRV Media.

Whether you have a large business or a startup, social media marketing is the most powerful marketing tool to build the trust and authority that — in the best case — helps exponentially grow your business. You must recognize the enormous opportunities that can come with having a robust online presence.

Social media, over the years, has grown from being a fringe advertising tactic to a vital marketing component for businesses of all sizes. The platform is ideal because it requires minimal financial investment and, when executed correctly, can help to grow your business.

Even according to Statistica, the number of users on social media is forecasted to reach 3.02 billion active users/per month by 2021. Hence, it’s evident that social media today is engaging the majority of the world's citizenry. It also means that if you own a business and you’re not centred on building a strong brand presence on social media, your customers already are or soon will be choosing your competitors.

Social Media Marketing requires Strategy
Social media marketing is much more than merely posting blogs, daily posts updates or getting a decent number of followers and likes. The power of social media marketing is harnessed by incorporating a deliberate mixture of listening to your audience, sharing your relevant message and enabling others to share the same.

You can scale your business by using targeted social media advertising to drive more traffic to your product/service. With an infinite number of social media platforms like YouTube, LinkedIn, Twitter, Facebook and Instagram, you will be able to reach a massive audience.

With over 160 million + companies connected to Facebook, you can market to your customers in a way that would convert them into paying customers. The same can be achieved by targeting the right kind of people with the right type of offer. Every like, comment or share is another new consumer that your business is interacting with and might result in a significant and loyal customer base.

Hitting the Right Content Marketing Strategy
A solid content marketing strategy lays a foundation for your social media marketing campaigns.
People happen to share great content which will widen your audience to a whole new universe of potential fans, friends, and customers. Content marketing uses blogs, videos and social media sites as a vehicle. Writers write captivating headlines, influential blogs, landing pages, and conversion-driven emails to inform users. Also, developing more targeted regional newsletters and segmented emails help in improving website open rates. Conducting various webinars, survey and event announcements also cater to promote customer email engagement.

Generate Targeted Traffic to your Business Website via Inbound Marketing
Inbound marketing is one of the most efficient ways to generate targeted website traffic. You can create a whole new way to draw in more inbound links. For instance; having an active blog might make it easy for you to connect with your audience with a dose of fresh content. But by making them share this content (at the right time) on social media channels increases your reach 10X. Hence, you're reaching out to a bigger audience that may like plus share your content, follow your brand and ultimately become a customer.

The power of social media marketing is harnessed by incorporating a deliberate mixture of listening to your audience, sharing your relevant message and enabling others to share the same

Inbound marketing strategy is created through lead nurturing campaigns and a redesigned website. You can design retargeting ads to help with conversion rates. Distribute your content in such a way to appeal to each persona at each stage of the buyer's journey (awareness, consideration and decision-making stages).

Better Search Engine Ranking with SEO and PPC Campaigns
A social media page does not improve search rankings but certainly will get you more traffic. Having a social media listing of your business will enhance the chances for your brand to appear among the top search results of a related product/service, hence broader visibility.

Search engine optimization tool is an attractive option due to its ability to drive more traffic to your social media pages or company websites and achieve higher search rankings on the same. Also, with PPC (pay-per-click) marketing campaigns, you can accrue costs only when a user/customer clicks your ads. The campaign is used for increasing sales, generating leads and promoting brand awareness.

PPC is about relevance. Users are searching for specific products, information and services at any given time. So, here you will have the ability to show a targeted ad at the exact moment this search is occurring. One of the most popular examples around is when Snickers in its PPC campaign generated and targeted a list of 25,000 misspelt search terms which brought a surprising amount of traffic for them.

Snickers reported 558,589 ad impressions in just two days. 5,874 visitors made their way to the campaign's mini website with a click-through rate of 1.05 percent.

The Takeaway
With such fantastic internet marketing opportunities, every brand/business needs to leverage proper social media channels in the best way. Mainly because today the target audience is spending significant time on popular social networks connecting with their favourite brands on different levels.

By giving your business the social media touch, you not only generate more business but also connect with your customers better on a higher level. If you want to succeed, jumping on the social media bandwagon is no longer a matter of choice. Every business needs it. Your business needs it.