Antony Mahendran, Founder & Director

Despite being world’s youngest country in terms of demographic dividend, India has only 25 percent of the workforce skilled, manifesting the need & importance for higher quality vocational education to prepare today’s youth for industry specific jobs. Raising the bar a notch, ASK Institute of Hospitality Management & Culinary Arts established in 2011 (popularly known as ASK-IHMCA) is an exemplary of encompassing various quality vocational courses (Hotel & Hospitality/Culinary & Pastry Arts /Bakery), crafted to generate skilled manpower and enhance the employability quotient of the country. ASKIHMCA (an initiative of Study ask Education Pvt Ltd) not only imparts job-oriented courses but also prepares students to be more competent, innovative and informative, thereby rendering them a lucrative & world-class career in the hospitality industry. “At ASK-IHMCA, students are trained both mentally and physically to work in the hospitality sector and fulfill their immense dream to become a great hotelier. Learning by Doing is the core aspect of all our courses,” professes Antony Mahendran, Founder & Director, ASK-IHMCA.

This ISO 9001:2005 certified institute offers a complete range of Diploma (International Diploma in Hotel & Hospitality Management , International Master Diploma in Culinary Arts and International Master Diploma in Bakery & Patisserie Pastry Arts), Undergraduate (Dual Bachelor’s Degree in Hotel, Hospitality & Tourism Management and Dual Bachelor’s in Culinary Arts & Hotel Management) courses. On one hand, diploma course gives students exposure to core departments of a five-star level hotel including front office /accommodation operation/F&B service & production, whereas on the other hand dual bachelor’s degree trains them to become a future hotel manager. Alongside, one-of-its-kind, dual degree in culinary arts and hospitality management curriculum imparts highly skill oriented cookery arts to learners who intend to become professional chefs with global reputation. Upon successful completion, learners are awarded with ‘Chef de Partie certificate by World Associations of Chefs Societies & BA in Culinary Arts.

"At ASK-IHMCA, students are trained both mentally and physically to work in the hospitality sector and fulfill their immense dream to become a great hotelier"

Learning by Doing
A perfect mix of theoretical (20 percent) and practical knowledge(80 percent),the institute imparts methodical training starting from basic foundation to principles of cooking. It upholds dedicated laboratories for House keeping, Front Office, F&B Service and State of the art Kitchens, providing learners the actual hotel

environment. Moreover, its full-fledged computer laboratory and library act as a liaison between the institution & student, empowering them to acquire additional knowledge.

100 Percent Assured Placement
ASK-IHMCA provides six months paid internship and 100% placement to all its’successful students through campus placement, Job fairs conducted at the campus every year. Dedicated placement cell of the institute arranges jobs in star category hotels in countries like Australia, US, Dubai, Mauritius, Maldives, China, New Zealand for its’ successful students. ASKIHMCA prepares students for campus interviews in luxury cruise liners namely P&O, Costa, Holland America, Princess, Carnival and in airlines namely Indigo, Jet Airways to name a few.

ASK-IHMCA associates with various reputed International Universities/Awarding bodies (Tourism Hospitality Skill Council of India approved by NSDC, OTHM Qualifications approved by Ofqual, Govt of UK, Bharathiar University approved by UGC, Govt of India and it is a proud member of FHRAI, wherein its Hotel Management and Culinary Arts Degree Students get an option to study their final year in 15+ international universities (U.K, Australia, Ireland etc). With such comprehensive approach, ASK-IHMCA envisions offering hospitality skill development programs across the rural regions of the country, enabling the needy to make a lucrative career that will pave the way for nation building.