In today’s dynamic and hypercompetitive business landscape, companies are forced to have a strong digital presence to maintain an edge in the market. As a result, there has been a heightened demand for UI/UX designers who are capable of building user-friendly applications and websites. While there are a plethora of training institutes currently operating in India today, one that has created a niche for itself in the market through its student-centric training methodology is Purplelane.



Bhavani Prasad Karrotu, Co-Founder & Design Head

Based in Visakhapatnam, Purplelane was founded in 2021 by Santosh Srinivas Karrotu (Founder & CEO) and Bhavani Prasad Karrotu (Co-Founder & Design Head) with the vision of helping students from Tier-II and Tier-III cities to get into the software industry. Today, the institute has garnered widespread reputation for its efforts to positively impact the lives of students and positioned itself as the most sought-after UI/UX training institutes in Andhra Pradesh and Telangana.

Standing true to its vision, Purplelane offers UI/UX training to both fresh graduates and experienced designers who already have already been working in field and possess sufficient design expertise, but want to upskill themselves to get better package and have enhanced career growth. Since most of the B.Tech, B.Sc or B.Com graduates do not have any kind of formal design training, the centre provides them with comprehensive UI/UX design training, right from the basis to advanced techniques. In addition to UI/UX design, the centre provides courses on Data Analytics and Cybersecurity as well.

As part of its course, Purplelane not only provides its students with video content, exercises quizzes and assignments, but also engages them to work on various projects and case studies. Further, since most of the students lack prior experience of facing interviews, the institute also conducts mock interviews, HR rounds, classes on soft skills & presentations, and even helps them in resume building. Additionally, Purplelane’s AI-powered LMS not only helps students get access to all course materials, but also enables its team of mentors to monitor students’ learning process and provide feedback through the platform itself. “Since the experienced candidates already have basic design knowledge and experience of facing interviews, we make them work on 4-5 case studies and help them build/showcase their portfolio on LinkedIn”, says Santosh.

Purplelane’s AI-powered LMS not only helps students get access to all course materials, but also enables the mentors to monitor students’ learning process & provide feedback

Reminiscing a couple of instances where the firm made an impact on the people’s lives, Bhavani says, “One of our students named Krishnapriya who had a career gap of nine years after her B.Tech joined our UI/UX course to restart her career. We not only provided her with all knowledge pertaining to UI/UX design, but also helped her get familiarized with the interview process and showcase her portfolio on LinkedIn, helping her get placed at one of the reputed companies. Our students who have some background in design have got a 165 percent salary hike after completing the course. While a video editor at Amazon transformed into a UI/UX designer with 13LPA package, a graphic designer at a startup became a UI/UX designer with 8LPA package with the help of Purplelane”.

Owing to such fine track record and the excellent response that it has received so far, Purplelane will soon be adding few more courses in the areas of DevOps with AWS, Software Testing and Full Stack Java. Additionally, the institute is also looking forward to raise funds in order to expand its geographical presence and portfolio of courses being offered.