Bata Industrials: The Numero Uno in the Safety Shoe Segment

Amit Kumar Gupta,   Senior Vice President – Institutional & Distribution Business

Amit Kumar Gupta

Senior Vice President – Institutional & Distribution Business

Many businesses, over the years, have been able to make it big in the safety footwear segment, but there is one company that has gone a notch above everyone else in this industry with its range of protective footwear for industrial use. Enter Bata Industrials, a household name in India that has not only earned the faith of customers in the regular wear and casual categories but also in the protective footwear segment where quality and comfort are the biggest concerns for the customers. Bata has always believed in the philosophy of providing products that help guard the feet of people along with ensuring superior comfort across industry verticals through its safety shoes.

Bata Industrials produces a wide range of safety shoes that are appropriate for individuals that work in dangerous and rough industrial environments. These shoes are scientifically designed considering the required safety parameters defined by the national and international standard agencies. They feature innovation, comfort and utmost safety along with tunnel system, climate control and easy rolling for comfort and safety of industrial workers. Majority of the company’s products also have technology which supports comfort and safety.

The company’s range of industrial shoes is customised to suit a variety of conditions across different industries, including automobile, metal, engineering , chemical , infrastructure and electric power generation. The clients across these sectors need to opt for the right shoes as per their usage and requirements, which Bata Industrials’ professionals can appropriately help them with. Owing to impact resistance, electric insulated and antistatic properties, temperature resistance, anti-penetration, water resistance and many other properties, Bata Industrials’ safety shoes are usable in several rough and even dangerous environments. “It’s all about the correct selection of product as per industrial requirement, which gives complete
protection to workers in the prevailing environment,” adds Amit Kumar Gupta, Senior Vice President – Institutional & Distribution Business, Bata Industrials.

All of Bata Industrials’ protective footwear are BIS and SRC certified. It is the company’s consistent focus on quality that has helped it sustain its strong position in the market. A testament to this reputation is the Championship Award that the company received at 13th CII National Competitiveness & Cluster Summit 2020 for robust quality assurances system in its manufacturing units along with its cost competitiveness and best HR practices. Not only that. The company was even recognised as the Most Admired Omni Channel Retailer of the year 2021 by Mapic India and was ranked amongst top 100 franchise opportunities as well.

Bata has always been a trusted footwear brand in India that has also grown as the go-to brand in the ‘safety shoes’ category over the years

Bata has always been a trusted footwear brand in India that has also grown as the go-to brand in the ‘safety shoes’ category over the years. To deliver the bestquality shoes to customers across various industries, Bata Industrial has a robust system in place. The organisation’s team takes key steps such as development, commercialisation, fittest (wear trials), stringent lab tests and production pilot run that are followed religiously while finalising and producing safety shoes. Additionally, inline inspection/random lab tests and final AQL are other regular practices that the company abides by during production.

In the Indian market, ‘Bata’ has been the go-to brand for masses for everyday and casual footwear owing to its ‘consistent quality’. With its extensive range for all walks of life, including school shoes , formal shoes for all segments, premium shoes Hushpuppies & Dr. Scholls with state-of-the-art comfort technologies, sports shoes branded as ‘Power’, casual shoes for all age groups, water-proof shoes for rainy weather, safety shoes and customised shoes as per the requirement of institutions and industries, Bata is the name that has stood the test of time and still continues to. The company aims to carry this legacy forward and continue to introduce more technology focused products. Bata also envisions expanding to new regions as well as verticals in the long run.