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Rajeev Narang: Blending Creativity with Execution for SME Growth

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Rajeev Narang,Corporate Sales Coach & Trainer

Rajeev Narang

Corporate Sales Coach & Trainer

In August 2025, a report by the Ministry of MSME revealed that India’s small and medium enterprises now contribute more than 33 percent to GDP, cementing their role as the backbone of the economy. Yet the headline numbers hide a deeper struggle. While flashy startups attract funding and global media, thousands of family-run and promoter-led SMEs battle challenges of visibility, structure, and scale.

In an era shaped by globalization, digital disruption, and ever-rising customer expectations, simply surviving is no longer an option. Among the professionals who have stepped in to change this story is Rajeev Narang, a transformation consultant, corporate sales coach, and trainer whose three-decade journey has been dedicated to unlocking the true potential of SMEs.

Rajeev’s professional journey began in 1988 after completing his post graduate diploma in business administration. He launched a design studio with a focus on creativity and content, which grew into an integrated marketing solutions company. For nearly two decades, he helped businesses create campaigns from strategy to delivery.

But as he worked closely with SMEs, a pattern became clear brilliant marketing concepts often failed because sales teams lacked the training, tools, and mindset to deliver. This realization set Rajeev on a new path: blending creativity with execution to build not just campaigns, but sustainable business growth.

Products & Services

Rajeev’s services are designed as a complete growth ecosystem for SMEs. His transformation consultancy equips promoter-led companies with professional systems that turn products into recognizable brands and teams into high performers. His brand communication strategies span digital and offline media, while also strengthening internal branding to keep employees aligned with organizational goals.

On the sales training side, Rajeev covers consultative selling, B2B and B2C frameworks, value-based selling, and account management. He also invests in building human potential through programs on communication, leadership, and emotional intelligence. What sets him apart is his immersive, customized approach. He doesn’t hand over templated frame works; he studies
each organization’s DNA, the promoter’s vision, team dynamics, and market realities.

He often accompanies sales people into the field, observing firsthand the challenges of selling, and then designs interventions that are practical and immediately impactful. Unlike traditional consultants, Rajeev stays through execution, ensuring ideas translate into measurable outcomes.

For Rajeev Narang, transformation begins when creativity meets execution & that’s how he helps businesses & people thrive


Technology & Innovation

Rajeev Narang is a firm believer that technology is an enabler and not an add-on. He inculcates simple, scalable digital tools into SME business operations, CRM systems for leads, analytics dashboards for performance, and storytelling sites for brand visibility. His approach is clear technology must enable and not overwhelm. By demystifying digital adoption, he enables SMEs to embrace innovation without sacrificing business fundamentals.

Even though he has unmatched abilities in branding and sales coaching, he uses his impact by having a team of experts who work with him. Over the years, he has established a team of organizational psychologists, digital marketers, and trainers who work together to offer end-to-end solutions. By working together, clients can tap into combined knowledge, so growth plans are not fragmented but holistic.

Working with SMEs comes with unique hurdles. Promoters often resist change, fearing loss of control. Sales teams may lack motivation or training. Tight budgets further limit experimentation. Rajeev Narang addresses these issues with empathy and pragmatism.

He shows promoters that professionalization expands rather than erodes control. He motivates sales teams through role-plays, real-time feedback, and recognition-driven engagement. For financial constraints, he creates phased strategies that prioritize essentials, proving transformation can begin at any scale.

The results are evident in client stories: a new brand launched in hardware category created a business from zero to 300Cr in a span of 6 years, having footprint across India, a Distributor networked business in Safety Footwear successfully built a B2B vertical, and an IT company improving retention through engagement workshops. Each case underlines his ability to convert intent into sustainable growth.

Rajeev Narang’s contributions have been widely acknowledged. His book Get Up Arise was well-received by Business Leaders and Sales Professionals as a practical guide. He was asked to give keynote speeches at national-level conferences on the transformation of SMEs, and his training programs were highlighted during industry forum meetings as being effective. These achievements highlight his position as an experienced practitioner and thought leader.

Future Vision

Looking ahead, Rajeev Narang is focused on building mentorship programs for sales and marketing professionals from India’s Tier II and Tier III cities. These towns hold enormous untapped talent, but young professionals often lack structured guidance and exposure to industry practices. Rajeev’s vision is to bridge that gap by creating mentorship circles, practical learning modules, and access to experienced voices from the field.

The aim is not just to train for skills, but to instil confidence, adaptability, and a growth mindset. By doing this, he hopes to unlock opportunities for individuals who can, in turn, uplift the businesses and communities they serve. His larger goal is to create a ripple effect, helping ambitious professionals from smaller cities step into leadership roles and contribute to India’s evolving business story.