The success quotient of a business venture in any sector works on a common strong foundation known as Marketing. It is the role of marketing and the strategies used to promote the product or services which make the organization portray itself as unique towards their targeted market group. Marketing trends have been an ever changing road with rapid transformation on the global scale. Thus, this extremely popular and significant career vertical demand a knack to face the challenges it entails along with the required knowledge and skills. With the promise to provide competent work force, Unitedworld School of Business (UWSB) offers an amalgamation of skill oriented and market focused management programs.

Established in 2009, Unitedworld School of Business (UWSB), one of the constituent colleges of Karnavati University, offers AICTE approved two-year PGDM program having major and minor specialization in Marketing, Human Resource, Finance and Retail Operations Management. Having focus on the perfect balance of modern industry trends with academia, UWSB claims to offer best marketing education in the country.

Fundamentals of UWSB
UWBS’s flagship PGDM program in Marketing encompasses varied coursework on sales, holistic managerial skills, consumer trends, market strategies & research, distribution and overall business strategies, and product & brand management in various industries. Encouraging students to focus on the basic principles and methodology of general management, thought process and formats, the program is accompanied by unique add-on Industry Immersion and Certification courses such as Start-up Immersion, Entrepreneurship Immersion, Rural Immersion, International Immersion, Lean Six Sigma, Business Analytics, Finance, Human Resource, Digital Marketing for every student from various Government and top-tier global companies such as EDII, IPPO, CII, UCEID, NIVT, KPMG, IRMA, AHRD, NISM, ICICI DIRECT and Seven Boats.

Ritesh Hada, Director, UWSB, shares,“In order to cultivate globally sought-after marketing professionals, we implement unique experiential learning techniques that bolster the overall development of the students”. Resilience in facing market adversity is a key concept instilled by UWSB. The faculty members of the institute takes

utmost heed on the latest trends of teaching and learning developments accompanied by latest and emerging industry trends, exposure and assistance from professionals. While the students prepares for their career at UWSB, they simultaneously receive an enormous range of industry visits, guest lectures from experienced faculties, professionals & CEOs, industry internships, career &professional development, and exposure to contemporary business environment.

The faculty members of the institute takes utmost heed on the latest trends of teaching and learning developments accompanied by latest and emerging industry trends, exposure and assistance from professionals

Students are also acquainted to various marketing management theories and are motivated to apply those in live situations. An elaborate range of creative activities in the form of competition or exhibition are conducted to teach the fundamentals such as 4 Ps of Marketing, Ad Mad Show; services marketing such as 7 Ps of Marketing, Flash Mob, The ‘Thank You’ Video and social media marketing such as My Face My Emoji, A Pocketful of Sunshine as the marketing tool and several other programs are arranged throughout the academic year to brush students with on-the-job kind of training.

Apart from PGDM, UWBS’s BBA program is designed to offer a holistic education, as it imparts fundamental knowledge of business and management principles to the students. Eminent faculties as well as mentors provide guidance, and valuable inputs to students on the eve of their careers in the corporate world, thus ensuring cent percent placements and assistance to UWSB students.

These programs/initiatives at the end witness a massive success, which reflects in recent placement records with top-notch companies across the globe such as Google, Airtel, Deloitte, Citi Bank, ITC, JK Tyres, MRF, Philips, HCL, Mahindra, HSBC, ITC, Audi, Times of India, GSK, Seven Boats and many more. Being one of the most active three-tier placement teams, UWSB organizes interviews for the students at regional, national, and international base for placements.

Blend of Work & Play
Following the ideologies of the famous naturalist John Muir that in every walk with nature one receives far more than he seeks,UWSB through its affable environment and lush greenery of 34-acre campus offers students to bring out their best. The campus has well-equipped palatial A/C auditorium having capacity of more than 500, while providing a great platform

for students to learn the art of public speaking. UWSB’s modern library with a seating capacity of 150 with Wi-Fi powered by 100 mbps dedicated internet lease line and computers, is another chest of knowledge and houses over 10,000 relevant books, research papers and magazines. Believing in a holistic development rather than singular, UWSB have created an array of sports arena that ensures the physical well being of them. From football, cricket, hockey, and volley ball to indoor games, the institute takes every bit of effort towards students physical and mental health.


It is not about creating good professionals, but the best human beings out of every student. Hence UWBS' courses are not confined to education and play but encompass an array of yearlong cultural, sports and social awareness programs. For instance,its Heal the world - an annual environment awareness programme has become a continuous event along with Blood Donation Camp and Swatcha Campus Initiatives intended to provide a human outlook to student’s nature.

While chanting the modern outlook mantra, most institutes fail to deliver it on grounds, but despite of being located on Gandhinagar-Ahmedabad highway, UWBS’s monumental campus of 35 acres+ has all the basic amenities available inside for the ease of students which include cafeteria, canteen, gym, and medical, so that the students don’t have to worry about petty things. To ensure the safety of its students and staff, the institute’s management has placed over one hundred and fifty ultra-modern IP Night Vision CCTV surveillance and 24x7 security.With such unmatched efforts that UWBS is undertaking towards building the next gen of industry-ready professionals, it is no surprise that the shortage of fine marketing professionals will have no space in the ecosystem.

Key Management:
Ritesh Hada, Director
A new-age edupreneur with an extraordinary drive, innovation and passion towards business, Ritesh, with his right attitude, laser vision and determination to achieve success and is quick to embrace new ideas and take them to newer heights.

Courses Offered: PGDM in Marketing, PGDM in HR, Finance &Retail Operations Management, BBA (affiliated to Karnavati University), Add-on Industry Immersion Programmes and Certificate Programmes