Wharton Online of the Wharton School at the University of Pennsylvania, in collaboration with Great Learning, a leading global edtech company for higher education and professional learning, has introduced a 12-week Advanced Digital Marketing and Growth Strategies program. Designed and developed by seasoned faculty from the Wharton School, the program is specifically curated to help mid to senior-level professionals across a variety of business growth-related functions. The program would be of particular interest to marketing managers, product managers, business leaders, entrepreneurs and CXOs, and will enable them to design effective customer-centric digital marketing strategies that help companies drive profitability and sustained growth.

The Wharton School is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. Wharton is among the top 3 schools globally as per the 2023 Quacquarelli Symonds rankings for business education. The Advanced Digital Marketing and Growth Strategies program from Wharton Online will enable professionals to make data-driven business decisions by evaluating and anticipating patterns, customer lifetime value, and other customer engagement data. It will also help them optimize marketing strategies by monitoring spends and performance of different channels with the latest tools, AI, and analytics.

During the course of the program, learners will get an opportunity to attend interactive live sessions by renowned marketing stalwarts and distinguished faculty of the Wharton School - Dr. Peter Fader, Dr. Raghuram Iyengar, and Dr. Ron Berman. To get access now to the free demo session by Dr. Fader aspirants can click on this link- https://bit.ly/3XNm6Xj

Peter Fader, Frances and Pei-Tuan Chia Professor of Marketing at the Wharton School, said “As Wharton Online continues to strengthen its mission to provide world-class business education throughout the world, our objective sits closely with that of Great Learning. The Advanced Digital Marketing program will empower marketing professionals, business & product leaders and entrepreneurs to design impactful data-driven digital marketing strategies that are relevant for today’s new age businesses. We expect this amalgamation of Wharton's experience and Great Learning’s innovation to add significant value in the careers of a large number of professionals.”

Sharing his insights on the collaboration, Hari Krishnan Nair, Co-Founder, Great Learning, said “A collaboration with a top-tier school like Wharton provides learners with a truly enriching experience, not just through their carefully curated curriculum, but also their culture of excellence. According to a recent McKinsey report, 83% of CEOs feel that Digital Marketing is a major driver of a company’s growth. In an increasingly competitive era, where consumer behavior and expectations constantly shift, requiring professionals to change and adapt with them, a program in Advanced Digital Marketing will enable professionals in creating customer-centric marketing strategies. Through this collaboration, we hope to provide learners with the right skills required to advance their careers and their businesses.”

Through the 12-week immersive journey, learners will obtain access to live sessions hosted by Wharton faculty, weekly mentoring sessions from seasoned industry professionals, data-driven marketing assignments, and a real-world application capstone project. Post completion of the program, learners will be able to successfully understand and implement Digital Marketing strategies across different stages of the customer journey and drive sustainable marketing strategies that boost business results. Upon successful completion of the program, learners will receive a certificate of completion from Wharton Online.